The Natural Birth Blog

Falling in Love with Birth Through My Own Journey

- Marjus Story

I fell in love with birth while preparing for my third baby, who I knew would finally be born at home.

With my first child, I had already said: “It doesn’t matter if she is born accidentally at home, maybe in the shower.” Deep down, I was dreaming about a home birth, but I didn’t realize that you could actually plan one.

In Finland, home birth is still very rare.

After giving birth beautifully at home, something shifted inside me.

A fire was lit, and I felt called to support other mothers who dream of birthing at home too.

Creating “I Trust My Birth – A coaching program”

This calling inspired me to create “I Trust My Birth”, an 8-week live coaching program.

In this program, I weave together my knowledge from both transformative coaching and the birth world, focusing on nervous system work and holding space for the deep transformation that pregnancy brings.

Each program has been a powerful reminder of the stren...

This month I'm inviting my Birth Business Student's to take over my Blog & share their Business Journey to inspire You on Your Business Endeavours!

Starting with Fincha Carter!

Fincha's Journey to Starting Her Birth Business 

My name is Fincha Carter, and I am a sacred birth doula and sound healer living in the south of Sweden with my family.

I see pregnancy and birth as a portal – a threshold into motherhood and into meeting yourself on a deeper level.

That’s how it all began for me.

When I was expecting my first child, it felt as if a small universe was growing inside me.

While I was creating new life, I was also carrying questions that had been quietly resting within me for years:

Who am I when I truly listen to my inner voice?
What am I really longing for?
What is my soul calling?

How I Knew Birth Work was my Calling

I had a deep trust in my body and a clear vision of how I wanted to give birth.

But when I shared my wishes within the healthcare system, I didn’t fe...

Let me start by saying this:

Being a birth worker is the best job in the world.

There is nothing more magical than being present as a woman moves through her rite of passage, supporting a family as they welcome new life, and witnessing the raw, powerful beauty of birth.

I love it.
I adore it.
I wouldn’t trade it for anything.

And yet…

Why So Many Birth Workers Don’t Last

The heartbreaking truth is that many incredible doulas and midwives eventually burn out or step away from the work they love.

Not because they want to.
Not because they’re not amazing at what they do and loved for it.
Not because they’ve lost their passion or sense of purpose and calling.

They burn out because they’re relying entirely on in-person work as their main source of income — year after year, birth after birth.

And don't get me wrong, the first few years you want nothing BUT to be in the birth portal.

But after a few years work life balance is craved by many.

Independent midwives choose to take...

If you’ve been in birth work for any amount of time, you know this:

The work itself is magic.

It’s transformative, deeply meaningful, and (in my opinion) the best job in the world.

And yet… so many incredible doulas and midwives struggle to make their business work.

They burn out, they give up, or they keep it as a “side passion” because they can’t seem to make it financially sustainable.

And here’s the thing, it’s not because they’re not talented, passionate, or gifted at doing this ancient sacred women's work.

The #1 reason birth workers fail at business is not having a business mindset (or skills).

Mindset Is 80% and Biz Skills Are 20%

Yes, business skills matter, but really the one thing that will make you fail at business is your mindset.

Most birth workers aren’t failing because they don’t know enough about their craft or aren't amazing at what they do.

They’re failing because their own inner world is stopping them from showing up fully in the world.

I used to be...

Congratulations on following your calling into the most magical job on earth, being a birth worker!

There is nothing more rewarding than sitting at the feet of a birthing woman and witnessing miracles for a living!

You chose well! 

My name is Anna, a former midwife and now mentor and educator teaching women like you to become Sacred Birth Workers and helping Birth Workers build Successful birth Businesses that last.

I know the fire in your belly for this work and your souls calling.

The passion to serve at the birth altar is shooting out of your ears, you are SO ready! 

I know this excitement.

I've had it (still do) and I've also lost it (burn out) to then found it again (by creating a sustainable birth business model that supports me).

And I want to give you some advice one birth worker to another.

When you signed up for your doula training, you probably envisioned yourself:

• Supporting amazing families through pregnancy, birth, and postpartum

• Making a differ

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