The #1 Reason Birth Workers Fail at Business (And How to Fix It)

If you’ve been in birth work for any amount of time, you know this:

The work itself is magic.

It’s transformative, deeply meaningful, and (in my opinion) the best job in the world.

And yet… so many incredible doulas and midwives struggle to make their business work.

They burn out, they give up, or they keep it as a “side passion” because they can’t seem to make it financially sustainable.

And here’s the thing, it’s not because they’re not talented, passionate, or gifted at doing this ancient sacred women's work.

The #1 reason birth workers fail at business is not having a business mindset (or skills).

Mindset Is 80% and Biz Skills Are 20%

Yes, business skills matter, but really the one thing that will make you fail at business is your mindset.

Most birth workers aren’t failing because they don’t know enough about their craft or aren't amazing at what they do.

They’re failing because their own inner world is stopping them from showing up fully in the world.

I used to be one, so I know.

I half assed it for sooo many years, just making ends meet and feeling financial stress about if I'd make enough that month or the coming.

So scared to fully commit to my business, fearing judgment from other birth workers thinking who is she to do this, that and the other, failure to be successful and also fear of actually being successful and being even more seen.

Gah the horror.

What’s Really Going On

For so many, (myself included) it looks like this:

• Inner critic constantly whispering, "You’re not good enough."

• Self-doubt and fear of being judged.

• Imposter syndrome, "Who am I to call myself an expert?"

• The witch wound, fear of persecution or being shamed for your power.

• The sisterhood wound, fear of comparison or rejection from other women in the field.

• Fear of failure if they go all in.

• Fear of success if they go all in.

So they keep small (been there).

They hide (done that).

They tell themselves:

“I don’t like social media.”
“I’m not a tech person.”
“I don’t want to be online.”

But underneath those excuses is something deeper:

“What if people think I’m not good enough?”
“What if I fail in public?”
“What if I’m not as good as her?”

 

You Can’t Thrive in the Shadows

The doulas and midwives who succeed aren’t necessarily more talented, they’re just the ones who dare to be seen.

But here’s the truth: it’s not easy to put yourself out there.

Truth be told it still isn't for me either.

I still battle all of the above.

The voice however is quieter now and I've learnt skills to overcome, move through and show up anyways through the doubt and fears and the inner critics warnings.

I'm doing the inner work every day.

And through that I expand what I dare to do, show up as and hold.

Both financially, in my community and on my social media.

That’s why the inner work is non-negotiable.

You have to:

• Face the self liming beliefs that are keeping you small.

• Meet the fear of being visible and through strategies that work for you show up anyways.

• Rewire your relationship with money, value, and success.

When you do, your confidence grows, your energy shifts, and you naturally start attracting the clients who are aligned with your values and your worth.

The Bridge Between Passion and Prosperity

You already have the passion.

You already have the skills to support families through pregnancy, birth and beyond.

What you need now is the mindset and the business structure to make it sustainable long term.

And that’s exactly what we do inside my Business Course for Birth Workers.

This course is built to help you:

Set the Foundations for a Thriving Business

• Understanding & implementing an abundant mindset

• Transforming your relationship with money

• Charging what you’re worth (without guilt)

• Building your network strategically

• Creating daily routines & habits for success

• Moving through fear and feeling stuck

• Embracing the 80% mindset / 20% strategy approach

Create High-Value, Heart-Centered Offers

• Discovering your why & purpose

• Clarifying your soul-aligned client and niche

• Designing high, medium & low ticket offers

• Validating and creating your offer/s in a community of birth workers

• Crafting your soul-aligned marketing message

Build & Grow Your Income Streams

• Creating online courses & offers

• Choosing platforms and tools that work for you

• Making marketing simple & sacred

• Branding your soul business

• Fun, easy content creation

• Nurturing relationships with authentic funnels

Sell in a Way That Feels Good

• Selling in service to women (not salesy!)

• Presenting your high-ticket offers with confidence

• Overcoming objections with value

• Building know, like, and trust

• Using mantras & mindset tools for success

It’s Time to Step Out of the Shadows

Your work is sacred and the world needs it.

But if you’re going to keep showing up for years to come, you need a business that supports you, too.

Mindset is the foundation and skills build on top of that foundation is the MAGIC formula.

When you have both, your business stops feeling like a struggle and starts feeling like a joyful, sustainable part of your life.

The Business Course for Birth Workers starts September 29th — early bird enrollment is open now.

🌿 Click here to join and finally build the business your sacred work deserves.