Creating a Sustainable Doula Business That Supports Your Life

Congratulations on following your calling into the most magical job on earth, being a birth worker!

There is nothing more rewarding than sitting at the feet of a birthing woman and witnessing miracles for a living!

You chose well! 

My name is Anna, a former midwife and now mentor and educator teaching women like you to become Sacred Birth Workers and helping Birth Workers build Successful birth Businesses that last.

I know the fire in your belly for this work and your souls calling.

The passion to serve at the birth altar is shooting out of your ears, you are SO ready! 

I know this excitement.

I've had it (still do) and I've also lost it (burn out) to then found it again (by creating a sustainable birth business model that supports me).

And I want to give you some advice one birth worker to another.

When you signed up for your doula training, you probably envisioned yourself:

• Supporting amazing families through pregnancy, birth, and postpartum

• Making a difference in your community

• Living in alignment with your values, being your own boss, free from the corporate grind and the 9-5.

• Earning an income doing work you love

But now you might be realizing that “being a birth worker” and “having a thriving birth business” are two very different skill sets.

Your knowledge is vast, you know how to support a laboring woman and serve at the birth altar, how to hold sacred space for the rite of passage from maiden to mother.

But do you know How to run a Business?

How to get new clients?

How to market yourself without feeling like a pushy salesperson?

How to structure your birth business so it doesn’t burn you out?

How to create different streams of income so you're not vulnerable to only trading your time for money?

How to charge what you are worth and have clients flocking to work with you?

If your answer is umm… not really, you’re not alone!

The Hidden Gap in Doula Education

I’ve worked with so many new birth workers who felt the exact same way: lit up by their calling, but unsure how to actually make it work as a career.

They graduate glowing with inspiration, only to find themselves months later still waiting for their first paying client.

Or saying “yes” to anything and everything, charging far too little, and feeling depleted before they’ve even really begun.

Here's the truth.

If you want this to be more than a side hobby, if you want to make a real living from your sacred birth work, you need to learn to run a business.

And not just any business.

A business that supports you financially, energetically, and spiritually as a Cyclic Heart Centered Woman of Service.

We don't hustle or over ride our feminine nature and cycles!

We build a business that leaves plenty of space and opportunity for rest, maternity leave, long holidays, and unexpected life twists — without losing income overnight.

What No One Tells You About Getting Your First Clients

It’s tempting to think the clients will come simply because you’re passionate and trained.

But passion and skill, while essential, aren’t enough on their own.

Here’s the truth:

Your first clients will likely come because you got visible, told your story, and made genuine connections.

They’ll come because you showed up in your community (both online and in person) in a way that felt real.

And this is where so many new (and experienced) birth workers shy away, because marketing feels intimidating or “salesy.”

That's the surface excuse.

The deeper one is self limiting beliefs, imposter syndrome, sisterhood wound, fear of judgment, fear of failure, fear of success.... I could keep going.

Running a Business is the Biggest Self Development Journey you'll ever take.

And MOST birth workers don't thrive in their birth business because THEY are holding themselves back AND don't have the biz skills, tools and structure to make it thrive.

Marketing, when done soulfully, isn’t about being salesy at all.

It’s about service.

It’s about letting the people who need you know you exist, so they can find you.

When done right it's how you attract soul aligned clients who feel like souls sisters.

Building a Birth Business That Lasts

You deserve a business that allows you to:

• Pay your bills, save, invest, thrive & have fun in life without money stress

• Choose soul aligned clients and births that light you up (and say no to the ones who don't)

• Take time off without financial anxiety for holidays, periods off call, maternity leave etc.

• Make a long-term impact without burning out with a sustainable birth business that supports you in and outside of the birth portal

This means thinking strategically from the start, even before you have your first paying client.

It means setting up the systems, structures, and mindset that will carry you through the ups and downs of birth work.

Because here’s another truth: You can’t pour from an empty cup.

And even though your passion can sustain you now in the beginning to hustle for a year or two, in the long run you need a birth business that doesn't ONLY mean You Physically Attending Births!

This is where I teach my birth business students how to add an online presence and offers to their birth business from the get go!

When doing this from the beginning it wont be a big pivot later on if you want to take time off attending births for example to take maternity leave.

And I know, because I felt this too, it can feel daunting and like you don't know where to start as a newborn birth worker.

Maybe you have resistance to social media, being online, not feeling tech savvy etc etc... and I was the same.

But believe me, getting on top of your self limiting beliefs, imposter syndrome, getting yourself out there and going online now will support you for the rest of your birth biz career!

The Bridge Between Doula Training and a Thriving Birth Business

This is exactly why I created my Business Course for Birth Workers.

Because I saw far too many talented, heart-led doulas and midwives burning out, giving up, or struggling to make ends meet simply because no one ever taught them the business side of birth work.

In this 5 week program, we focus on:

• Creating multiple income streams (IRL & Online) so you’re not dependent on one birth at a time

• Scaling beyond in-person work so you can take maternity leave, rest, or travel without losing your income

• Soul-aligned marketing & selling that feels authentic and in service

• Pricing and offers that reflect your worth that lights you up

• Biz skills, structures, systems and tools that serves a feminine, cyclic woman and that protect your energy and sets your business up to thrive

It’s about creating a business that supports your life, not the other way around.

Your Next Step

So if you’re freshly graduated and wondering what’s next, let this be your permission slip to think bigger than “just getting my first client.”

Think about creating a foundation that will allow you to serve from a place of abundance for years to come.

Think about setting yourself up so you love this work five, ten, twenty years down the road, not just in your first flush of enthusiasm.

Because the world doesn’t just need more beautiful birth workers.

The world needs more thriving birth workers.

If you’re ready to bridge the gap between your doula training and a sustainable, soul-led business, my Business Course for Birth Workers could be for you!

Let’s build your dream birth business, together. 🌿

Learn more & join here → The Business Course for Birth Workers