How I Became an International Birth Business Woman & Mentor: My Journey to Time & Money Freedom doing What I Love (and Why You Can Have It Too)

When I look back over the last three decades of my life, it feels as though every chapter, no matter how different it appeared on the surface, was quietly preparing me for the work I do today.

It began in Stockholm during my teenage years sitting in women's circles and learning healing arts and the ways of women, to then go on at 18 to study herblore, nature medicine and healing modalities and later in my twenties human rights & social sciences to only pivot back to the healing arts through massage and spa school, life coaching, yoga teacher training and then diving head first into starting my own business knowing absolutely nothing about how to run a business.

I opened my very own organic day spa where I offered treatments, spa and sauna and yoga.

I was young, naive, and passionate about creating a sanctuary where people could come to relax, heal and feel held.

But I learned quickly that running a business required more than just being skilled in my craft.

It required business skills.

I learnt a lot.

Mainly how I did not enjoy living and working in the capital city, but also that running my own business was hard work when you know nothing about marketing & selling.

From a Spa Room & Yoga House to Sacred Circles around the World

I decided to leave the spa after about 1.5 years and work as a consultant and nomadic workshop leader and travel.

After about a year of that, I decided to dive into another business venture and opened House Harmony, a yoga house in the middle of the Swedish forrest where I held weekly yoga classes and women's workshops as well as giving treatments.

I loved my yoga house in the forrest and all the beautiful people I met and weaved community with, but realized after about a year of that, that I was too young at the age of 26 to be in the forest and my nomadic feet were itchy for more travels. 

And as a business venture, I still didn't really have any business skills.

I was winging it, learning as I go, following and sharing my passions and getting by, making ends meet.... but never really thriving.

So the combination of being too young for the forest with itchy feet and not really thriving in this business venture, I left to study women's work deeper around the world and spent 3 years living as a nomadic workshop leader following my feet and my heart.

And I thrived, I always had enough to carry me forward.

I was held and guided by spirit and felt rich in experience, love and community.

I held circles, retreats, and gatherings for women all over the world under the name Temple of the Mystical Feminine.

These were spaces for women to drop their armour, to reconnect to their bodies, intuition and inner wisdom and to remember their own power.

My 20's taught me how to hold space for profound transformation in 1:1 and group settings and that skill would become the heart of everything I did next.

The Call to Midwifery

Working with women through rites of passages inevitably led me to birth.

It was the natural next step, the most embodied, powerful, and vulnerable threshold I had ever witnessed.

I found myself in Australia when this calling became apparent and I immersed myself in midwifery through a university degree while walking alongside home birth & birth center midwives in Byron Bay, attending births both in the home and in birth centers, and completing hospital shifts.

I learned not just the clinical skills, but the art of listening, of presence, of trusting in the unfolding mystery of birth.

And I saw clearly how the modern maternity system often undermines women’s innate capacity to birth as well as the trauma created by policies and guidelines there to protect the institution and not the families it was supposed to serve.

I didn't last long in the system, I was never ment to.

The anger, frustration and grief I felt by what was in our modern maternity system lit a fire in me: I wanted to help women have natural, physiological births, that I had witnessed time and time again be such a powerful initiation for women, even in a system that was anything but natural.

The vision of creating The Natural Birth Course was born.

Being Shit Scared… But Doing it Anyways

So I handed in my resignation and went online.

And believe me it was not an obvious next step.

I was scared shitless of putting myself out there.

Fear of judgment, fear of prosecution (witch hunt) from other midwives/health care professionals/institutions.

Fear of failure and ridicule.

Fear of tech. I knew nothing about how to create an online course.

And nothing about marketing and selling that course.

But my desire to serve and help and make a difference was bigger than all those fears.

So I did it!

I took an online course to teach me how to make one with basic marketing and selling education baked into it.

I created the course, did the marketing and selling advice I had received.

I sold courses!

It worked... for a few months.

But then the vulnerability hangover kicked in.

The imposter syndrome, the witch wound, the fear of judgment, not good enough inner critic talk and fear of both failure and success made me not fully commit to my business.

Because if I did and failed it was really my fault.

And if I succeeded, that also freaked me out, because I didn't know how to handle that. I actually wasn't ready to receive or hold that kind of money. 

So I hid.

Only did bare minimum.

Didn't show up on my socials or share much at all about me, who I am and what I stand for.

And my business remained… small.

I see now that many birth workers do this.

We tell ourselves:

“I don’t know enough yet.”
“I’m not tech-savvy.”
“I don’t have the time.”
“Maybe later, when life slows down.”

But later never comes unless you decide to make it come.

The Breaking Point

I continued this way, earning some money from my online courses but not enough to live off.

It remained a side project while I attended births and did in person work like my women's work.

When I moved back to Sweden from Australia, I jumped straight into birth work as my main source of income.

My first year, I said yes to many families and I was on call constantly.

I loved them. I loved the work.

But by the end of the year, I was burnt out.

It had taken a big toll moving countries, it was a full time job body, mind and soul to integrate back into my culture, family and community after spending so many years away.

I knew I needed to rest, but financially, that felt impossible.

How could I take time off when my income depended almost entirely on attending births?

The Decision That Changed Everything

This is where everything shifted.

I realized I had two choices:

1. Continue the cycle of 100% IRL birth work and burnout.

2. Commit—fully—to building my online business that could sustain me year-round whether I choose to attend births or not.

I enrolled in an online business course and promised myself that for one year, I would show up wholeheartedly and really commit and give it my all.

If it failed after 1 year I'd go and get employment and take a break from being my own boss and let this be the side gig it currently was.

The business course was amazing.

It kicked my ass in to gear in just the right way.

I stopped hiding.

I started speaking directly to the people I wanted to serve and showing up on socials.

I claimed my expertise.

I learnt the tools and skills I needed.

And slowly, my business began to grow, not as a side project, but as a true source of income and impact.

The Birth of the Sacred Birth Worker Mentorship

That year when I fully committed and was intent to learn business skills and implement them, I birthed the Sacred Birth Worker Mentorship—a program that weaves together everything I had gathered over the years: my midwifery skills, my experience holding sacred space, my background in women’s work and human right's, and my deep trust and reverence for women and birth as sacred. 

Because I had finally committed to showing up, it reached the people it was meant to.

I attracted soul aligned clients.

My income became stable.

And for the first time, I had the freedom to choose when and how I worked in the birth portal.

The Freedom I Want for You

Now, my business supports me through all life seasons.

I can attend births when I want to, step back when I need or want to,

My online birth business supports me, helps me invest in my dream life, and thrive.

And this is the freedom I want for other birth workers.

Because here’s the truth:

• If you want a long, sustainable career in birth work, you must have an income stream that doesn’t require you to be on call 24/7.

• You need a business that works for you, especially when you’re not in the birth room.

• You need the ability to step away, whether because you’re becoming a mother, caring for a loved one, or simply needing a break, without your income disappearing.

To the Birth Worker Who’s Hesitating

If you’re thinking:

“I’m not ready.”

“I’m not good at technology.”

“I don’t know what I’d offer.”

“I’m not good enough, who am I to do this?”

“I’m scared to put myself out there.”

I want you to know: I thought all of those things too.

Everyone thinks this.

You're not alone in thinking this.

You don’t need to have it all figured out.

You just need to commit to it, to yourself, not give up and invest in getting the business skills you need to succeed.

If I can do it, so can you!

Your Invitation to Burn Out Proofing your Birth Business

This is why I created The Business Course for Birth Workers.

It’s for the doula who wants to work smarter, not harder.
It’s for the midwife who is tired of living on call.
It’s for the aspiring birth worker who wants to start strong and sustainable right from the get-go.

Because when your business supports you, you can serve your clients from a place of abundance, not exhaustion.

💫 If you’re ready to stop surviving and start thriving in your birth business, this is your time.
Join The Business Course for Birth Workers here →